Google search engine optimisation and their eighty / twenty rule by SEO London
Search engine optimisation or optimization (with a ‘z’ or is that ‘zee’ if your from across ‘the pond’) or SEO as it is often abbreviated, techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology. Google has over 85% of all internet searches through their website, as is the one search engine your website must rank well in.
Google’s increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it’s now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in our opinion and I’m sure others will agree with us, this type of optimisation, commonly referred to as on-page optimisation will only ever be twenty percent effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with eighty percent unaccounted for.
This eight percent corresponds to off-page optimisation. Off-page optimisation is all to do with the amount of links pointing to your site and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Off-page optimisation is now for sure the overwhelmingly dominating factor which decides where a site will rank in Google. That then is what we mean by the eighty / twenty rule, I’m not talking about the “pareto rule” which means that in anything a few percentage points are vital and many are trivial, that does not apply to SEO, as all elements are vital.
What is the logic behind this then, why does Google give so much ‘weight’ to off-page optimisation efforts and so little to on-page optimisation. Well simply put it is all about the quality of their results. Whereas on-page optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, off-page optimisation is something that is not controlled by anyone as such by rather by other webmasters, websites and indeed the Internet in general. This means that it is much harder to conduct any underhanded or spammy off-page optimisation methods in the hope of gaining an unfair advantage for a website in the Google SERPS (Search Engine Result Pages), this does not mean it is impossible though.
Let’s elaborate for a paragraph or two just why off-page elements such as incoming links are deemed by Google to be such a good measure of relevancy, thus making off-page optimisation the most effective method of optimisation by far. Take the anchor text of incoming links for instance, if Google sees a link from WEBSITE A to WEBSITE B with the actual linking text being the words ‘SEO London’, then WEBSITE B has just become more relavent and thus more likely to appear higher in the rankings when someone searches for ‘SEO London’. WEBSITE B has no control over WEBSITE A (in most cases) and Google knows this. Google can then look at the link text and say to itself, why would WEBSITE A link to WEBSITE B with the specific words ‘SEO London’ if WEBSITE B wasn’t ‘about’ ‘London SEO’, there is no answer so Google must deem WEBSITE B to be ‘about’ ‘SEO London’.
We state ‘in most cases’ above because often webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can manage, again Google knows this and so as the number of backlinks and occurrences of keyword rich anchor text grows (and with that grows the unlikelihood of anything unnatural like cross-linking going on) so to does the relevancy of the site which all the backlinks point to. Imagine hundreds or thousands of sites all linking to a site X with variations of ‘SEO London’ type phrases as the linking text, well then Google can be pretty damn sure that site X is ‘about’ ‘London SEO’ and feel confident about returning it in the top 10 results, which are the 1st page results and where you want your website to be shown.. This is why they place so much importance on off-page ranking factors such as links; they are simply the most reliable way of checking what a site is about and indeed how well it covers what it is about. This reliance on hard to cheat off-page factors is what produces the quality search results we all know, love and use everyday.
The moral of the story from an SEO point of view then is to spend less time on those little website tweaks which you think might make a big difference (but won’t) and work hard on what really counts, what really counts is how the web ‘sees’ your website, the more quality (keyword rich) incoming links your website has the better the webs ‘view’ will be and therefore the better Google’s view of your website will be. What Google thinks of your website is very important, as they ‘look after’ and rank higher websites which add value to the internet user.
To find out more on how our SEO services in London can help your business please telephone 0208 629 1170
SEO London – Ranking With Images
Although our company name is “SEO Company Bristol” we offer all the services you would expect from an internet marketing company and for businesses throughout the UK, not just Bristol.
We work with companies in London for example. Buy how can you get your website found in geographical locations outside of your normal working area?
One way to get your website found in different locations is to use images. Images are hugely important to Google, in fact they even have an image search directory. Getting your images found for your search terms in a geographical location is the first step in getting Google to understand you want to attract people from that location.
SEO For Images
For the purposes of demonstration we will use terms related to SEO services in London.
The first step is to create, find or buy images that relate to your keyword or search term you are trying to rank or get traffic for. You will see below that we have numerous images of “London” and “SEO”.
The second step is to give the image file a name that indicates to Google what the image is and the geographical location. So rather than the image being called “12345678.jpeg” rename the file to something relevant. In our example it would be “SEO London”. You should use as many variations as you can of your search term and location for each image i.e. London SEO, SEO in London,SEO Company London,London SEO Company, SEO services London,London SEO services etc.
The alt tag of an image is the short description assigned to a picture. The alt tag is used by software for the partially sighted to describe an image for them. Add the same content to the alt tags as you named the file.
Next, we want to add a description of the image in the description box. This box is not used by humans, but is read by Google. In this box we want to add as much relevant information as possible regarding our search term and location. Good practice is to also add a link to the webpage as well, creating a highly prized, relevant link, back to your content. Adding your full address to the description gives Google even more information on the location you are providing information for.
Adding this information is also beneficial if someone “borrows” your image for their website – as it will contain your information rather than theirs.
An example description for one of our images would be:
SEO Company London
SEO Company London
Suite 34 New House
67-68 Hatton Garden
0208 629 1170
SEO London – Example Images
Looking For An SEO Company in London? Think Outside The Box
Our business is called “SEO Company Bristol” – but we offer a full internet and digital marketing service, including SEO services, to companies in Bristol, throughout the UK and internationally, including London. As our reputation was so good – we kept the business name. Here is why you should consider us as your London SEO Company…
SEO Company In London – Costs
Offices, staff, travel and life in general is more expensive in London. If you choose an SEO Company in the London area who do you think picks up the cost of all these extra expenses? Although our costs vary from project to project, customer by customer (depending on their individual requirements) it stands to reason that as an SEO Company in Bristol we have lower overheads – and these savings can be passed on to you the customer. We welcome you to get an idea of costs from an SEO Company in London – then call us. In 95% of cases we can offer a better SEO service at better value to you.
SEO Company In London – Travel Time
It takes us 90 minutes to get from Bristol to the outskirts of London. If we are meeting clients we normally take the train and can be in the heart of London in 2 hours. It is feasible that a SEO Company in London can take just as long to get across the city. Think about it – if we offer a better service, at a cheaper cost, and we are happy to do the travelling – it does’t make a difference to you if we travel from Bristol or ‘Bankside’.
We are very happy to travel to businesses in the heart of the Capital or in ‘Greater London’. After the initial consultation most of our regular meetings are only 20 minute updates. If you are comfortable with it, we can normally accommodate update meetings by conference call or video calling. We put our customers first – that is why they stay with us – however large or small, based in London, Lands End or Loch Ness.
SEO Company London – Better Internet Knowledge?
SEO Company Bristol have a proven track record in ‘Internet Marketing’ going back to 2006. Time and time again we successfully rank our customers websites on the first page of Google – wherever they are based in the country. In the last few years (with the rise in Social Media) we are getting equal success for our customers with Facebook, Twitter, Linked-In and YouTube. We are so confident in our services that we do not ‘tie-down’ our customers with contracts. If for any reason you are dissatisfied with our services, you may cancel at anytime. Our customers love us – we hope you will too.
One of the most important factors in choosing the right SEO company for your business is does the person managing your website-
- Understand your business
- Understand digital marketing
- Do the work themselves (and not outsource the work)
- Deliver results
We have experience of personally dealing with 1000’s of businesses over the years. We take the time to completely understand your business – and more importantly what you want to achieve for your business.
We understand the internet and how to get the best from it for your business. Our team do all of the work ‘in-house” – we never outsource.
For a FREE initial consultation, call today on 0208 629 1170 or request a quote.
Prоfеѕѕіоnаl SEO Sеrvісеѕ Company Gіvеѕ Yоur Business A Bооm
It іѕ rеаllу necessary tо hаvе gооd SEO ѕеrvісеѕ tо mаkе a business ѕtау аhеаd іn a соmреtіtіvе market аnd earn more рrоfіt. When it соmеѕ tо орtіmіѕіng a webѕіtе іn a ѕhоrt period оf tіmе, there is simply nо ѕubѕtіtutе fоr professional SEO ѕеrvісеѕ.
SEO іnvоlvеѕ customising thе fеаturеѕ оf a site іn оrdеr tо make it mоrе ѕеаrсh еngіnе frіеndlу. Thеrеfоrе, іt rеquіrеѕ a proper еxреrіеnсе аnd асumеn tо саrrу оut аn SEO саmраіgn successfully. Any buѕіnеѕѕ can bооѕt its ROI bу hіrіng a gооd SEO company like who offer SEO ѕеrvісеѕ in London.
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Handling thе wеb ѕіtе promotion саmраіgn уоurѕеlf саn bе a little daunting. It rеquіrеѕ реrѕіѕtеnt еffоrt аnd tіmе. Sо іt mіght dіvеrt уоur аttеntіоn frоm оthеr buѕіnеѕѕ rеquіrеmеntѕ. Alwауѕ mаkе ѕurе thаt уоu hіrе рrоfеѕѕіоnаl SEO services to do thіѕ jоb fоr уоu. It wіll guаrаntее gооd rеѕultѕ and уоur wеb ѕіtе’ѕ rаnk wіll іmрrоvе within no tіmе.
Whаt ѕhоuld bе kерt іn mind іѕ thаt you muѕt select only a reliable and result оrіеntеd SEO соmраnу for уоur business. A bаd SEO саn bе dеvаѕtаtіng for your business. SEO company Bristol London SEO service іѕ оnе оf the bеѕt SEO Agencies оnе саn rely on.