Google Adwords Agency UK
SEO Company Bristol (not just SEO, not just in Bristol) offer the full range of services you would expect from one of the best UK internet marketing companies and an effective Digital Marketing agency – including Google Adwords (often referred to as Google ads, Google advertising, PPC or Pay Per Click). Often, mistakingly referred to as Google Ad Words, SEM or search engine marketing!
What is ‘Pay Per Click’?
Gооglе dеѕсrіbе thе ѕеrvісе аѕ bеіng able tо attract mоrе сuѕtоmеrѕ tо уоur business – whеthеr уоu’rе lооkіng tо bring іn nеw website visitors, grow оnlіnе ѕаlеѕ, get thе phones rіngіng or keep сuѕtоmеrѕ соmіng bасk fоr mоrе, Google AdWоrdѕ or pay per click can hеlр.
Rеасh thе rіght реорlе аt thе right tіmе – your buѕіnеѕѕ gets found bу people оn Gооglе precisely whеn thеу’rе ѕеаrсhіng fоr thе thіngѕ that уоu оffеr. Prеѕеntіng уоur company products or services at the еxасt time роtеntіаl customers are ready to buy.
Advеrtіѕе tо сuѕtоmеrѕ іn уоur lосаl аrеа or around the wоrld – target уоur аdѕ tо customers іn сеrtаіn соuntrіеѕ, rеgіоnѕ оr сіtіеѕ – оr within a ѕеt dіѕtаnсе from уоur business or ѕhор.
Cоѕt еffесtіvе – уоu оnlу рау whеn ѕоmеоnе сlісkѕ уоur аd to vіѕіt уоur website, or саllѕ уоu. In other wоrdѕ, when уоur аdvеrtіѕіng is wоrkіng.
How Does Google Adwords Work?
The simplicity of Google Adwords is why it works so well and can be so effective for a business or company.
You have a website that promotes or sells a brand, service or product. Google has the worlds largest supply of people looking for those services or products.
Google Adwords places your advert in front of those potential customers when they are directly looking for them.
As a simple example: Your website sells “red shoes”. Specifically you sell red shoes for ladies who have a UK shoe size between 1 and 9.
Ladies are searching the internet looking for a website to buy red shoes (according to Google there are 14,800 searches a month on Google UK for red shoes).
Adverts are created that have a title of “Looking for Red Shoes?” with advert text of “Ladies red shoes available in UK sizes of 1 to 9. Great prices”
Consider the customer journey – they are searching the internet, specifically Google, for somewhere to buy red shoes – your advert appears at the top of Google stating you sell red shoes at great prices. The customer is ready to buy – you are ready to supply. You pay for the click through to your website of, as an example, somewhere between 25 pence and 76 pence.
A very cost effective way of getting sales for your business.
Google Search versus Google Adwords
Being at the top of the “natural search results” for relevant searches is vital for a business. As a business that founded it’s reputation in Search Engine Optimisation you would not expect us to say anything else. However ask yourself this, when searching Google how many times do you go through to page 2 or 3 of the results? You probably do not. As a percentage of Google users, only a fraction of website searches result in the person going beyond page 1. So page 1 of Google is where you want your business, brand, services and products to be displayed. To get the best opportunity of a sale do you think that being on page 1 once is better than being there is 5 positions? SEO and PPC can get your website in front of more potential customers by helping you dominate the 1st page of results.
Google’s own studies show that SEO and PPC go ‘hand-in-hand’ to deliver the best results for a business.
PPC advertising generates additional or incremental visitors to your website above the number of potential customers search engine optimisation alone can achieve.
If your website is at the top of the search results – PPC advertising has been shown to generate an additional 50% more visitors to your website.
For websites that rank further down page 1 of Google the results are even more impressive. Websites with SEO rankings of position 5 or lower enjoy an additional or incremental click through rate to the website of 96%.
A well optimised website or landing page (the web page the visitor lands on after they have clicked on your advert) will increase the “quality score” that Google associates with the advert, which lowers your cost per click (CPC). Meaning you can pay less for a click to your website than other advertisers.
Can I Do PPC Myself?
Can you do Google Adwords yourself? The simple answer is yes.
Google supply some very good tools to allow businesses to research, create and analyse Google advertising.
The more relevant questions is do you think you are the best person to do your Google Adwords?
The time involved and complexities of doing Google Adwords well can add up to a large investment in time, and not getting the programme correct could also add up to a large financial investment as well.
In the same way that you could build your own house, with excellent tools from a DIY store, the time it would take and the expertise needed could be a false economy. It is the same with Google Adwords.
Understanding the search terms or keywords that will drive relevant traffic to your website is an ‘art form’. You could attempt a ‘trial and error’ approach, however you would need to pay for the mistakes along the way.
Writing advert copy that converts Google users to your website is a key skill in getting the best ‘click through rate’ for your advertising programme and the lowest ‘cost per click’.
Creating a landing page on your website that is highly relevant for the search term is a must to ensure the best conversion rate of visitors to customers – and each search term needs a relevant landing page.
Unless you fully understand the intricacies of Google Adwords you could be missing opportunities. Best practice when creating Google advertising is to utilise ‘ad extensions’ – these are links to your telephone number, specific web pages, your address or ‘call to actions’ that according to Google, will increase the number of people that choose your advert over your competitors. This increases the ‘click through rate’ to your website, lowering how much you pay per click.
Another good practice is to target mis-spellings relevant to your market. People will type in to Google their interpretation of the spelling of the product or service they are searching for. This is often a best practice over looked by many advertisers and can be a huge opportunity for your business.
As an example, people searching for the information on PPC often use these misspellings:
- google add words (1600 times a month in the UK)
- googleadwords (2400 times a month in the UK)
- google analitics (1600 times a month in the UK)
- google ad words (6600 times a month in the UK)
- ad words (4400 times a month in the UK)
- adwrods (880 times a month in the UK)
- addwords (880 times a month in the UK)
- google adwrods (720 times a month in the UK)
- adwords google (720 times a month in the UK)
- googleads (720 times a month in the UK)
- google addwords (590 times a month in the UK)
Over 21,000 searches a month for misspelt keywords. That is a potential 464,000 customers a year.
PPC Management Services – Why Use us?
Why use us as your PPC management service provider?
Get it right first time – our experience in managing PPC campaigns means we will get your Google advertising campaign right first time. Capturing all opportunities, without wasting any budget.
Better results – our automated ‘bid management’ system learns when your campaign gets the best results, click throughs and sales. It then automatically adapts the campaign to promote the adverts at those times when it is more likely to generate a sale. It also manages bids against competitor bids ensuring that, regardless of what your competition might do, the price you pay for a click is always at a level that makes financial sense.
Costs – are services are not free, however the effectiveness of our systems coupled with our expertise very often means that compared to managing a campaign yourself we get better results overall, achieve more clicks through to the website, get a better conversion rate and in effect we are ‘cost neutral’ to the business – as well as delivering more paying customers.