Re-targeting Website Visitors To Increase Conversions

As a business owner you spend a lot of time promoting your business and your website. You may spend money on advertising with Google, search engine optimisation and social media marketing – to get potential customers to your website. If you have made that investment in time and money – make the most of it and re-target your website visitors to massively increase the conversions of website visitors to paying customers.

Types of Website Visitors

If you spend any time analysing the Google Analytics for your website you will know that it holds a lot of information regarding the interaction of website visitors with your website. It has the number of visitors, how many sessions (or how many times the number of visitors visited your website), how many pages they viewed, how long they stayed on your website and much more. However, you can categorise your visitors in to two groups:

Types of Website Visitors – Bouncers

“Bouncers” are people that visit your website and either leave straight away or stay on that one page and do not visit any other pages on your website. In essence they visited your website and “bounced” off. Google measures this and provides a percentage in your analytics as a “bounce rate”. This highlights to Google how relevant your website was to the search entered in to the search bar. The lower the bounce rate the better and if your bounce rate is above 40%, then your website is not attracting visitors for the correct search terms.

Depending on your business and how your website is structured can impact your bounce rate. If you are a taxi company and people land on your websites home page, there isn’t really much research to consider before making a decision to call you. Most website visitors will see the telephone number on the home page and make the call. This would count as a ‘bounce’. So a “no research required” business is likely to have a higher bounce rate.

If you are a business where customers are likely to make a considered purchase i.e. car dealer, cosmetic surgeon then you would expect website visitors to view more than one page on your website and hence not “bounce”.

Although almost always a good sign, a very low bounce rate can also be an indication that your website needs attention. If your bounce rate indicates that nearly every visitor visits more than one page – can they easily find the information they were looking for or did they have to hunt around your website for the information?

Types of Website Visitors – Voyuers

Voyeurs are people that tend to read a lot of information on a business or product before making a decision to contact or not contact you. They will often view numerous pages before making their decision. Although they will be positively impacting your bounce rate, they can still be detrimental to how Google views your website. If Google sees that they visited 5 pages of your website and then did not make contact, or even worse, left your website and went to a competitors website – this indicates to Google your website is not as relevant to the search term.

Re-targeting Website Visitors

Regardless if the visitors to your website found what they were looking for on the first page they landed or they viewed multiple pages – on average only 2% of website visitors will interact with your business in making contact or visiting a store. 98% will leave your website and you have likely lost them as a potential customer.

Re-targeting is the process of advertising to the 98% that visited your website and didn’t buy.

Retargeting website visitors Bristol

Why Re-target Website Visitors?

Consider the journey the customer took to get to your website.

  1. They had a need for a product or service
  2. They spent time searching Google for a supplier
  3. They found your website by using search terms relevant to your products or services
  4. They read your information on your website
  5. Then they left your website

Why did they leave? On a positive note they may have made a decision to visit you and buy the product. They may have made the decision to telephone you about your services.

However, they could have decided that your prices were to high, they may not have been ready to buy that product or service at that time or perhaps they didn’t have the confidence to buy from you as they haven’t heard of your company before or haven’t seen your brand around the internet.

You spent good time and money to get them in front of your information and re-targeting them allows you to offer discount (if appropriate), put your product or services in front of them time and time again, catching them when they are ready to buy and also builds confidence in your brand as they start to see your company, services and products advertised wherever they look on the internet.

How to Re-target Website Visitors

Re-target to their Computer

When you are at your laptop you will often get messages appear at the bottom right-hand corner of your screen. These are normally notifications from your computer or installed software needs updating or can be latest offers.

These are notifications that get your attention.

Once a person has visited your website we can re-target them with messages that appear as notifications at the bottom right-hand corner.

This is called “push notifications” and is the latest development in website re-targeting as is hugely powerful in re-marketing to potential customers. The power to re-target them whilst at their computer.

Push Notification Demo

DEMO

Re-target to Facebook

Facebook retargeting with push notifications

There are a number of methods for promoting your business, products or services on Facebook.

Push Notifications – if you use Facebook either now and again or multiple times a day you will normally check your notifications (the icon in the blue bar at the top). If a notification arrives whilst in Facebook the notification is announced with a “dong” that gets your attention. Once a person has visited your website you can ‘push’ notifications to their Facebook with messages and offers about your business – time and time again.

Video – Facebook videos are the most cost effective way of promoting your brand. Putting a video about your business, products or services in the timeline of someone who has already shown an interest in your offerings.

Adverts – putting adverts in a persons newsfeed is less effective than video as it is a static image and text. It is extremely less effective than push notifications which allow you to message the person directly in an area of Facebook where there is very little competition. However, if your adverts are ‘laser targeted’ to a product the website visitor has shown an interest in, they can be effective.

Facebook Notifications Demo

DEMO

Re-target with Google

Although highly competitive, and unless managed correctly can be an expensive lead generation tool, Google advertising through Google Adwords, pay per click (PPC) and Google Display is an effective method of attracting customers and re-targeting them.

Google Adwords or PPC – allows you to set the search terms (keywords) you target and the cost per click you are willing to pay.  The position of your advert in the Google search results depends on the quality of your advert(s), the page the advert clicks through to and the amount you have bid on the keyword. Get these correct and you can drive huge amounts of traffic to your website. This creates a list of potential customers that Google then re-target with your adverts.

Google Display Network – adverts that are predominately image based. These adverts are then placed on relevant websites around the internet and prestigious websites that have huge traffic. To work effectively they should be bold and give the person a reason to leave that website and re-visit yours i.e an offer. They are very effective of reminding previous website visitors of your products or services and increasing visibility of your brand.

Getting traffic to your website can be easy – converting that traffic to paying customers is a skilled and time consuming task. Re-targeting allows you to capatalise on the hard work and increase conversion of website visitors to sales.

If only 2% of your website traffic makes a purchase – what could it do for your business if that was double to 4% or increased to 20%. What if for every website visitor you could sell to them twice and achieve a 200% conversion rate?

For more information on re-targeting the visitors to your website telephone today on 0117 325 1099.

Ranking Local Businesses with the Power of Schema Data

SEO Company Bristol, “not just  SEO, not just Bristol” offer the full digital marketing services you would expect from one of the best Internet marketing companies in the UK. We offer search engine optimisation (SEO), Google Advertising, Pay per click (PPC), video creation and marketing, social media management. We offer a local SEO service for businesses in Bristol, work with companies throughout the UK and internationally. Find out what we can do for your business by calling 0117 325 1099

Continue Reading…

SEO Company USA

SEO Company USA

SEO Company USA

The best and fastest growing SEO company in the United Kingdom has now expanded in to the USA. If you are a company or business that has a website you would like to see at the top of search engines, such as Google, then call us now on (toll free) 855-304-1400

SEO Costs USA – Standard Packages

Our SEO costs are designed to give your business a fantastic ‘return on investment’. Being found on search engines is the #1 way to get more business for your company. Here are some key points to consider:

  • Results

    We will only work with a company that we genuinely feel we can make a positive impact on their business in terms of revenue and profit.

  • FREE Consultation

    We offer a FREE consultation to explore the goals you are trying to achieve. We will then show you how we can achieve those goals with you.

  • SEO Company Bristol

    Although we still trade under the name “SEO Company Bristol” we offer the complete ‘digital marketing’ package including video marketing and local marketing. We also work with businesses all over the UK and USA, not just in Bristol.

  • Competitors

    We only work with one business type in each city i.e. if we are working with a Solicitor in Chicago, we would ONLY work with that Solicitor in Chicago. If a Solicitor in Boston approaches us we will work with them.

    If we believe there may be a cross-over in services or location, we will discuss this with our existing customer and gain their permission.

    This stops any conflict of interest and ensures our customers are not competing with each other.

  • In House Not Outsourced SEO

    All of the digital marketing is carried out by our in-house team in Bristol. We do not outsource to other companies or countries. This ensures the work carried out on your behalf is of the highest quality.

Starter

$499 / month
  • FREE
  • $400
  • 50
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Premium

$1499 / month
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Reach Local Sales Staff – What Now?

If you are a member of the ReachLocal Sales Team, or an experienced sales person in the pay-per-click market place, the announcements this week will have been, to say the least, a shock. You may be wondering where your future lies. There is good news…

Let us re-cap, Reach Local offer a great product and service. For reasons not contributed to the product or sales team, they have had to go in to Administration.  Most of their (your) customers like the results they get from Google Adwords – you have options! You have experience in one of largest markets in digital advertising, you have existing contacts and potential customers that know and like you. You probably have a good reputation in your local area as someone who can get customers more revenue for their business.

Firstly, according to the Administrators, James Cook and Mark Skelton of Duff & Phelps Ltd, Reach Local will trade as usual under the administrator’s supervision whilst a buyer for the business and assets of the company is sought. The company will continue to provide all services during this period. This is part of the statement added to the Reach Local website on 16th December 2015. So as a Sales Person you could continue to work with your customers and the Reach Local platforms.

This week we have been inundated with customers and staff of Reach Local who have concerns about the long term prospects of the business and continuity of services.

Many are looking for a UK PPC agency as an alternative to Reach Local, and we would like to suggest to you that WE are that alternative, and one you could benefit from working with.Reach Local UK PPC Agency Alternative

SEO Company Bristol started out as a 1-man band supplying search engine optimisation services to local businesses in Bristol, UK. Early successes in driving more traffic to customers websites through organic rankings meant we quickly developed a positive reputation as an SEO Agency that can deliver. Enquiries started to come from all across the UK and quickly SEO Company Bristol was working with businesses all over the United Kingdom.

As the ‘digital marketing’ space developed we introduced other factors to our services such as video creation, video distribution, press releases, social media management and, of course, PPC (often referred to as pay-per-click, Google adwords, Google advertising). As it has such a good reputation we have kept the name “SEO Company Bristol” – however, our company strap line is “Not just SEO, Not just Bristol”.

As an experienced PPC sales person, you will be aware of the “management fees” that many of the larger companies in the PPC industry take from a customers budget. We are different – our customers benefit from much more of their advertising budget actually being spent on their advertising. Many of our customers see a significant increase in website visitor and customer enquiries WITH THE SAME BUDGET they were spending with their previous service provider. Customers are happy, stay longer and so the Sales Team are happier. Win – win.

Our systems are VERY similar to the systems you and your customers are used to. Auto bid management, daily, weekly and monthly reports etc. Ensuring that every £ invested by a customer delivers exceptional ROI. As one of the UK’s fastest growing PPC agency, and a “Google Partner” recognised company, we have a dedicated customer service agent within Google. When we get a new customer, Google themselves provide us with data and guidance on how to get the most out of Google Advertising – and often Google themselves build the ‘ad campaigns‘ for our customers.

Google Partner PPC Agency UK Data

As one of the best SEO companies in the UK, we can build highly effective ‘landing pages’ that ensure a high quality score for the customers Google advertising, again ensuring the customer gets the best return on investment possible – but as importantly, converts website visitors in to leads for the business and converts more in to paying customers.

We are offering experienced PPC sales people the opportunity to join our (very rapidly) expanding sales force. You will be the local representative for your area. You will enjoy the benefit of “owning” your territory, as we are only looking to take on 1 person in each area.

For more information call us on 0117 325 1099

Reach Local UK Goes In To Administration

It is heavily rumoured in the search engine optimisation world that UK, PPC and digital marketing agency “Reach Local” will today announce that they are going in to administration. UPDATE AT THE BOTTOM OF THE POST

Reach Local UK USA Administration

Reach Local UK Administration?

What does this mean for Reach Local Customers?

If you are a Reach Local customer, you will appreciate that having a professional digital agency working on your website improves the websites visibility, increases website traffic from potential customers and grows company revenues. If the rumours are true and Reach Local goes in to administration – what are your option.

One option is to stop all PPC and digital marketing work on your website – although you will quickly lose the benefits that previous work has delivered.

Another option is to find a professional PPC and internet marketing agency to continue the work.

At SEO Company Bristol our motto is “not just SEO, not just in Bristol” which encapsulates that we work with businesses, of every size, all over the UK and USA. As well as digital marketing services you have enjoyed from Reach Local – we go a little further for our clients by including website content, video creation, video distribution, social media content, social media distribution, press release creation, press release distribution as well as link building services – all in the price of our standard SEO services. Every customer gets a hand-written (not system generated) report on the work we have carried out on their behalf, and the improvements in rankings and website traffic. This report is designed to be easy read and understand.

If you are a Reach Local pay-per-click, PPC, Google Adwords customer we can also offer you these services as well, with all the same features offered by Reach Local – fully managed service, automated bidding to get the most clicks for your budget. Find out more about our Google Adwords service.

If you are a Reach Local customer, not only will you (in our opinion) receive a better service from our SEO Services, but at a much lower cost compared to the Reach Local SEO service starting at £650 ($1040) as advertised on their website. Our local SEO services start at £399 ($637) a month through to national SEO Services from £899 ($1,439) a month.

We deliver exceptional results that deliver a great ROI.

For more information on our SEO Agency in the UK telephone 0117 325 1099 or visit our website at http://seo-company-bristol.com

x

UPDATE: 2pm

Unfortunately the rumours were true – this message is on the Reach Local website:

James Cook and Mark Skelton of Duff & Phelps Ltd. were appointed as Joint Administrators to Reachlocal UK Limited on 16 December 2015.

The business will trade as usual under the administrator’s supervision whilst a buyer for the business and assets of the company is sought.

The company will continue to provide all services during this period.
Should you have any queries in relation to the provision of ongoing services, please email enquiries@reachlocal.co.uk in the first instance.

Should you have any queries in relation to the Administration process, please email Duff & Phelps on reachlocal@duffandphelps.com.

If you are a Reach Local sales team member or experienced PPC sales person this post will be of interest to you Reach Local Sales

Trip Advisor Expert

Trip Advisor Expert Best Tips

Trip Advisor is an essential marketing tool if you are a restaurant, hotel or attraction. It is the first ‘port of call’ for any potential customer. Making the most of Trip Advisor can make or break a business.

For more information on how we use Trip Advisor as part of our SEO services and digital marketing service for restaurants, hotels and attractions call us our Trip Advisor expert on 0117 325 1099.

Trip Advisor Expert UK

One review we did for a restaurant in Bristol gets over 4,000 views a month. These are people searching for your business and looking for information. If only half of the people searching go on and book a table that could be 2000 searches x 2 people on a table = 4,000 covers a month or 0ver 100 covers a day. That is the power of Trip Advisor for a business.

Fоr mаnу in the travel аnd tourism іnduѕtrу, Trір Advіѕоr іѕ crucial. Aѕ always whеn I travel trip аdvіѕоr іѕ mу guidance. Thаt іѕ what trip аdvіѕоr іѕ fоr. Folk аrе jumріng оn thе bаndwаgоn аѕ far аѕ Trip Advіѕоr is concerned. Trір аdvіѕоr іѕ mу mаіn ѕоurсе of rеѕеаrсh information when planning a trір. Trip Advіѕоr tірѕ are holiday tіmе and lіfе ѕаvеrѕ. A review we did for a hotel in Spain has had over 1,700 people read the review in the first 3 months. Again, these are people searching for information about that particular hotel. If half read the review and booked a room that would be 850 rooms x 3 nights x £80 a night = £204,000. Still think that Trip Advisor can’t be a tool for your business?

Trip Advisor is dеѕіgnеd fоr guests tо rероrt their еxреrіеnсеѕ оnсе thеу have ѕtауеd аt a рrореrtу. Aѕ I’m sure you саn іmаgіnе, hearing about guests іѕѕuеѕ durіng a ѕtау via Trір Advisor іѕ nеvеr preferable аѕ we cannot dо аnуthіng tо mаkе аnуthіng bеttеr. But responsing to a trip advisor review shows, even with a simple apology, shows that you care about your customers. Good or bad – trір аdvіѕоr rеvіеwѕ wіll bе uѕеful fоr you and your business.

Trip Advisor Hotel Best Practice:

We asked one of our SEO customers, who have excellent feedback on Trip Advisor, their best practice and tips.

“First place on trip аdvіѕоr іѕ well deserved. One of thе reasons wе are a tор tier hоtеl оn trір аdvіѕоr іѕ bесаuѕе we rеѕроnd рrоmрtlу аnd аррrорrіаtеlу tо guеѕt іѕѕuеѕ. When dealing with the general public you cannot please everyone, all the time and less than perfect feedback is not possible. How you react to negative feedback is the measure of yoru customer service. Even a simple comment acknowledging a review shows you are on the ball. Something like “We аrе so glаd thаt уоu hаvе tаkеn the tіmе tо share уоur thoughts, аѕ Trір Advіѕоr іѕ thе mоѕt truѕtеd rеvіеw ѕіtе, and can ѕtrоnglу іnfluеnсе our future guеѕtѕ. Each and еvеrу rеvіеw оn Trір Advіѕоr іѕ reviewed by оur mаnаgеmеnt аt our hotel ѕо thаt everyone іѕ in tunе wіth the еxресtаtіоnѕ of оur guеѕtѕ.”

Trip Advisor Tips

The first tip is to create or claim your listing. Unless you are a brand new business, someone will have created a listing for you. Claim it! Trip Advisor Business Listing

The second tip is to make the Trip Advisor listing as attractive as you would your website. Add a header to the listing that is consistent to your branding. Ensure the Trip Advisor listing cannot be mistaken for anyone else.

Tip three is to add images and photographs to your listing. Let visitors experience the establishment visually. If you are a restaurant add photographs of the food, of you are a hotel add images of the bedrooms, pool, gym and bar. Let the website visitor familiarise themselves with the surroundings

Tip four is top advertise your listing within the premises. Trip Advisor supply door decals and stickers to go behind reception. They can issue certificates stating your review status. Order them and display them – customers who review in Trip Advisor will be prompted to do so.

The last tip is one of the most important – never be tempted to buy Trip Advisor reviews. This is a clear breach of their terms and conditions and will get your business de-listed.

For more information on how we use Trip Advisor as part of our SEO services and digital marketing service for restaurants, hotels and attractions call us today on 0117 325 1099.

Google search engine optimisation and their eighty / twenty rule by SEO London

Search engine optimisation or optimization (with a ‘z’ or is that ‘zee’ if your from across ‘the pond’) or SEO as it is often abbreviated, techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology. Google has over 85% of all internet searches through their website, as is the one search engine your website must rank well in.

At SEO Company Bristol we offer SEO services in London and the rest of the UK. To find out more about or SEO London services please visit www.seo-company-bristol.com/seo-company-london

SEO London

Google’s increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it’s now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in our opinion and I’m sure others will agree with us, this type of optimisation, commonly referred to as on-page optimisation will only ever be twenty percent effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with eighty percent unaccounted for.

This eight percent corresponds to off-page optimisation. Off-page optimisation is all to do with the amount of links pointing to your site and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Off-page optimisation is now for sure the overwhelmingly dominating factor which decides where a site will rank in Google. That then is what we mean by the eighty / twenty rule, I’m not talking about the “pareto rule” which means that in anything a few percentage points are vital and many are trivial, that does not apply to SEO, as all elements are vital.

What is the logic behind this then, why does Google give so much ‘weight’ to off-page optimisation efforts and so little to on-page optimisation. Well simply put it is all about the quality of their results. Whereas on-page optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, off-page optimisation is something that is not controlled by anyone as such by rather by other webmasters, websites and indeed the Internet in general. This means that it is much harder to conduct any underhanded or spammy off-page optimisation methods in the hope of gaining an unfair advantage for a website in the Google SERPS (Search Engine Result Pages), this does not mean it is impossible though.

Let’s elaborate for a paragraph or two just why off-page elements such as incoming links are deemed by Google to be such a good measure of relevancy, thus making off-page optimisation the most effective method of optimisation by far. Take the anchor text of incoming links for instance, if Google sees a link from WEBSITE A to WEBSITE B with the actual linking text being the words ‘SEO London’, then WEBSITE B has just become more relavent and thus more likely to appear higher in the rankings when someone searches for ‘SEO London’. WEBSITE B has no control over WEBSITE A (in most cases) and Google knows this. Google can then look at the link text and say to itself, why would WEBSITE A link to WEBSITE B with the specific words ‘SEO London’ if WEBSITE B wasn’t ‘about’ ‘London SEO’, there is no answer so Google must deem WEBSITE B to be ‘about’ ‘SEO London’.

We state ‘in most cases’ above because often webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can manage, again Google knows this and so as the number of backlinks and occurrences of keyword rich anchor text grows (and with that grows the unlikelihood of anything unnatural like cross-linking going on) so to does the relevancy of the site which all the backlinks point to. Imagine hundreds or thousands of sites all linking to a site X with variations of ‘SEO London’ type phrases as the linking text, well then Google can be pretty damn sure that site X is ‘about’ ‘London SEO’ and feel confident about returning it in the top 10 results, which are the 1st page results and where you want your website to be shown.. This is why they place so much importance on off-page ranking factors such as links; they are simply the most reliable way of checking what a site is about and indeed how well it covers what it is about. This reliance on hard to cheat off-page factors is what produces the quality search results we all know, love and use everyday.

The moral of the story from an SEO point of view then is to spend less time on those little website tweaks which you think might make a big difference (but won’t) and work hard on what really counts, what really counts is how the web ‘sees’ your website, the more quality (keyword rich) incoming links your website has the better the webs ‘view’ will be and therefore the better Google’s view of your website will be. What Google thinks of your website is very important, as they ‘look after’ and rank higher websites which add value to the internet user.

To find out more on how our SEO services in London can help your business please telephone 0208 629 1170​

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The Key To Computer system Security – McAfee Anti Virus Software Discount

In the computer world today it is important to remember that at every 2nd your computer system is at threat of being infected with an ugly virus. There are many ways your computer might become contaminated from e-mail viruses to Trojans. These infections can trigger damage to your hard disk, connect themselves to your programs, or can even spread to other individuals computers from your email. It is essential to safeguard your computer from these invasions by using a good anti-virus software application.

To protect your PC, Mac, Laptop and mobile device get McAfee Antivirus at a 50% discount at
http://mcafee-anti-virus.reviews-website.com

There are many different kinds of infections that can invade your computer system some of which include viruses, worms, e-mail viruses, and Trojans. A virus can be transferred from computer system to computer by attaching itself to another program. When the program is running the virus has the ability to infect other programs or documents. Worms are a computer program that copies itself from computer to computer system through the use of computer networks. They are frequently made use of to get into security holes in software application. The latest computer intruders are e-mail viruses. An e-mail virus moves around in your e-mail messages and duplicates as it immediately sends itself to people in your address book, which in turn contaminates their computer systems in the same method. A Trojan horse attacks your computer by claiming to be a program it’s not. When you open the program, the Trojan ruined your computer system that can trigger permanent damage.



In order to secure yourself from such invasion it is extremely important to make sure your computer system is safe. Something you can do is to run a more protected operating system like UNIX that can secure your computer from standard viruses. Another alternative is to buy virus security software application if you are using an unsecured computer system. Avoiding programs from unidentified sources, disabling floppy disk booting, and seeing to it that Macro virus security is enabled, are likewise things that can further safeguard you from invasion.

The very best option for protecting your computer though, is to invest in an anti-virus program. There are many anti-virus programs like Norton anti-viruses, McAfee, and PcCillin, and some are even complimentary like Avast and AVG. Anti virus programs work by keeping patterns of virus contaminated files and compares them to the files saved on your computer. If it discovers any viruses you are immediately cued to erase the contaminated file. Make certain to up-date your anti virus software application consistently, which can be done through the Internet and most up-dates are complimentary of expense.

To protect your PC, Mac, Laptop and mobile device get McAfee Antivirus at a 50% discount at
http://mcafee-anti-virus.reviews-website.com

 

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SEO London Ranking

SEO London – Ranking With Images

Although our company name is “SEO Company Bristol” we offer all the services you would expect from an internet marketing company and for businesses throughout the UK, not just Bristol.

We work with companies in London for example. Buy how can you get your website found in geographical locations outside of your normal working area?

One way to get your website found in different locations is to use images. Images are hugely important to Google, in fact they even have an image search directory. Getting your images found for your search terms in a geographical location is the first step in getting Google to understand you want to attract people from that location.

SEO For Images

For the purposes of demonstration we will use terms related to SEO services in London.

The first step is to create, find or buy images that relate to your keyword or search term you are trying to rank or get traffic for. You will see below that we have numerous images of “London” and “SEO”.

The second step is to give the image file a name that indicates to Google what the image is and the geographical location. So rather than the image being called “12345678.jpeg” rename the file to something relevant. In our example it would be “SEO London”. You should use as many variations as you can of your search term and location for each image i.e. London SEO, SEO in London,SEO Company London,London SEO Company, SEO services London,London SEO services etc.

The alt tag of an image is the short description assigned to a picture. The alt tag is used by software for the partially sighted to describe an image for them. Add the same content to the alt tags as you named the file.

Next, we want to add a description of the image in the description box. This box is not used by humans, but is read by Google. In this box we want to add as much relevant information as possible regarding our search term and location. Good practice is to also add a link to the webpage as well, creating a highly prized, relevant link, back to your content. Adding your full address to the description gives Google even more information on the location you are providing information for.

Adding this information is also beneficial if someone “borrows” your image for their website – as it will contain your information rather than theirs.

An example description for one of our images would be:

SEO Company London

SEO Company London
Suite 34 New House
67-68 Hatton Garden
London
EC1N 8JY
United Kingdom
0208 629 1170​

 

SEO London – Example Images

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